On a recent book buying excursion to Boston, I uncovered several boxes of brand new books, all of the same title. 76 copies of Lou Gorman's High and Inside, a 44 year account of a life in professional baseball. "Gorman is best known for having assembled the great but star-crossed Red Sox team of 1986. Few, perhaps, know that he also laid the foundation for the Mets club that clawed past them. Or that he is the only baseball executive involved in the start-up of two teams (the expansion Mariners and Royal), that he won a World Series with the Orioles, or that he has drafted Roger Clemens, signed George Brett, developed Jim Palmer, and traded away Jeff Bagwell. In all, Gorman has spent parts of five decades in the front offices of five major league franchises, directly involved in the development of clubs that won three World Series, five pennants, and eight division titles. The stories behind those teams and Gorman's dealings with players, managers, and other of baseball's higher-ups are shared here for the first time." (from the back cover)
So what is a bookseller to do with 76 copies of the same book? List them for sale on the good old World Wide Web and see what happens. I have priced them competitively on all of the major websites, and may ship several copies to Amazon's new FBA order fulfillment center to see who can sell them quicker. I have thought about spending some money on a Google AdWords campaign, but my experience with this in the past has been a waste of money (most likely due to my lack of expertise in choosing keywords and setting one up). Instead, I am experimenting with this blog, by creating a shameless plug for the book on a static web page, I am curious to see how long it takes before this entry is one of the top search results for Mr. Gorman, and how much site traffic and business it generates.
Anyone who has come to this page looking for a copy, or 12, of Lou Gorman's book can find it here:
http://www.lowestcostbooks.net/si/0019935.html
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